McDonald's understood the appeal of having multiple sizes of Big Mac, leading to the inception of the Grand Mac and the Mac Jr. Then they got rid of them because they were popular and McDonald's is trying to flatline their business.
The latter. It was meant to be sarcasm; I don't literally think they are making bad decisions on purpose, but they've been losing marketshare for years now and ruining perfectly solid comeback opportunities like that.
If I recall correctly, the film Super Size Me made the point that burger chains' (obviously -- he was talking about McDonalds) products are all so similar that quantity is really the only thing they can compete on.
There's data suggesting that this model may apply to deep-dish/thin-crust pizza. I've designed a thorough multi-year study to investigate this personally, but funding organizations keep denying my grant requests.
Net worth: 650 billion US dollars. Most of that seems to be tied up in spy equipment: bugs, cameras, etc., which he uses to aide in writing his mysterious "Naughty/Nice" list, which we believe to be some sort of hit list.
While it may seem like trivia, it (causes huge headaches for software developers / is taken advantage of by high-speed traders / triggered the 2003 Northeast Blackout / has to be corrected for by GPS satellites / is now recognized as a major cause of World War I).